Freedom Power News
The residential energy industry is evolving from single-product solutions to integrated home energy ecosystems. Rising electricity costs, increased grid instability, and growing home electrification are driving homeowners to seek comprehensive energy solutions that combine solar, battery storage, backup power, and smart energy management.
According to Bret Biggart, CEO of Freedom Power, this shift required the company to rethink its approach after more than a decade as a solar-only provider.
"We've been solar only for over a decade, but it became obvious that the business of generating power is what we do and there are multiple ways to do that within a whole home ecosystem."
Biggart emphasizes that every homeowner has unique energy goals, whether that's lowering utility bills, improving resilience during outages, or preparing for future energy demands. By expanding beyond a single product offering, Freedom Power can provide customized solutions that better fit each customer's needs.
He also highlights the business benefits of diversification. While solar installations are often transactional, backup power solutions create ongoing service relationships, increasing customer engagement and long-term value.
"The generator business has a recurring service dynamic built in. Everyone who buys a generator understands there's a service component, and that changes the relationship."
For installers considering expansion, Biggart's advice is straightforward:
"Adding backup power was far less complicated than what we were already doing. If you've built a strong customer base, upselling existing customers is far more efficient than chasing new ones."
The article concludes that the future belongs to installers who evolve into trusted energy advisors, helping homeowners navigate increasingly complex energy challenges through integrated, whole-home solutions.
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